By Brian J Majeska “It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” - Charles Darwin The definition of success in commercialization is market acceptance of the product (preferably customers falling in love with the product), and ultimately, profitable sales for the business.
By Brian J Majeska “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” - Peter Drucker One of my favorite movies ever is the John Hughes film Planes, Trains, and Automobiles with the great acting of John Candy (Del Griffith) and Steve
By Brian Majeska “Leadership is the capacity to translate vision into reality” - Warren Bennis About fifteen years ago, I was not satisfied with the level of leadership skills that I was developing. I realized that my boss, who was outstanding, was not going to be my personal developer, and
Brian Majeska Developing science for the art of commercialization Commercialization is tough in the road infrastructure industry. It is a low bid business with specifications, agencies, engineers, suppliers, and contractors all doing their best to serve their customer and make some money. This can often place the primary focus of the business on low price
