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Introduction to the Science of Asphalt Binders
By Brian J Majeska In the last blog I focused on the importance of continuing adult learning and how it relates to the success of product commercialization. Nowhere is this more evident to me than in the asphalt industry as our team develops a number of products with clients. I am continually reminded of the
The Success of Commercialization Depends on Understanding
Introduction As I have worked with chemists and technologists from disciplines outside of paving, it has become apparent to me how important the science of commercialization and the process of understanding are to the success of my business. The Commercialization Process The science of commercialization is the process of studying and learning about your products
The Forgotten Step to Customer Success
By Brian J Majeska “It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” - Charles Darwin The definition of success in commercialization is market acceptance of the product (preferably customers falling in love with the product), and ultimately, profitable sales for the business.
Taking the Weird out of Marketing
By Brian J Majeska “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” - Peter Drucker One of my favorite movies ever is the John Hughes film Planes, Trains, and Automobiles with the great acting of John Candy (Del Griffith) and Steve
What Great Leaders Choose to Do
By Brian Majeska “Leadership is the capacity to translate vision into reality” - Warren Bennis About fifteen years ago, I was not satisfied with the level of leadership skills that I was developing. I realized that my boss, who was outstanding, was not going to be my personal developer, and
Making Industrial Sales Easy
By Brian Majeska The art of sales is one of the most simple and, yet, complex processes in business. Much has been written about attitude, moxie, processes, and negotiation techniques in sales. I have been a student, participant, leader, and developer of sales capability throughout my professional life. My dad always told me that every
